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    <description>How founders actually decide: decision fatigue, analysis paralysis, and the frameworks worth knowing.</description>
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      <title>Founder decision fatigue: what it actually costs</title>
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      <description>Founder decision fatigue is not tiredness, it is accumulation. What the pile actually costs you, and why more rest does not clear it.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Analysis paralysis: when more information stops helping</title>
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      <description>How to tell real research from productive-looking avoidance, and the one question that separates them. A practical guide for founders who keep gathering.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Stuck on a business decision? Find what is holding it</title>
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      <description>Three things hold a business decision: a missing fact, a consequence you will not own, or a call that is not yours alone. Each needs a different fix.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Why can't I decide? Four honest reasons</title>
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      <description>Four reasons decisions stall, including ones that have nothing to do with information. Plus how to tell when it needs more than a framework.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Should I raise my prices? Walking the decision through</title>
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      <description>A structured way to work through a pricing increase: what to check, how to run the arithmetic both ways, and how to test it without betting the business.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>A decision log template you'll actually fill in</title>
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      <description>Most decision logs die in three weeks because they ask for too much. Six fields, a worked example, and a review rhythm that survives a busy month.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>The pre-mortem: assume it failed, then explain why</title>
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      <description>A pre-mortem surfaces the risks a normal review misses, because it changes the question from 'could this fail' to 'it failed, why'. How to run one alone.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>One-way and two-way doors: deciding at the right speed</title>
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      <description>Most founders agonise over reversible decisions and rush irreversible ones. Bezos's door test tells you which speed a call deserves, in about ten seconds.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>The 10/10/10 rule for decisions under pressure</title>
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      <description>Ten minutes, ten months, ten years. A three-question test that separates a decision's emotional weight from its actual weight, in under a minute.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Second-order thinking: and then what happens?</title>
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      <description>Most bad business decisions are good first-order decisions. The fix is one repeated question, and knowing when to stop asking it.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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      <title>Decision matrices: when scoring helps and when it lies</title>
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      <description>A weighted decision matrix is useful for several options across competing criteria, and misleading everywhere else. How to tell which you have.</description>
      <pubDate>Sun, 27 Jul 2026 09:00:00 +0000</pubDate>
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