# VURR

> VURR is the decision strategist for founders — an AI mobile app that helps you
> decide the things you have been thinking about for months. You talk a decision
> through, lock it with a date, execute the tasks under it, and every decision,
> task and outcome stays on the record so your judgment compounds.

## What VURR is
- Category: decision strategist — decision-making and execution app for founders, consultants, agency owners and operators.
- Mechanism: 01 Sharpen (think it through with someone — by text or voice, VURR shows the angles you missed and is straight with you when you are avoiding something) → 02 Lock (pick it, put a date on it, press Lock — it stops being a question and becomes a decision with a deadline) → 03 Execute (the tasks sit under it with a countdown; you do them, mark them, log what happened).
- The Library: every decision you lock stays. Every task you finish goes on the record. Every outcome you log makes the read sharper. After a few months VURR can tell you where you move fast, where you leave things open, and what gets you to commit. Not advice — what you actually did.
- Not a note app, not a generic AI chat, not a habit tracker, not therapy. It works the decision itself: the trade-offs, the decision, the date, the next task.

## Product
- Platform: iOS first (Android planned).
- Price: $29/month; the first 100 founding members pay $19/month while their subscription stays active. Your first three decisions are free — no credit card, cancel any time.
- Founding price: $19/month while the subscription stays active. First 100 only. Public launch 15 October 2026; the founding list (https://vurr.app/#founding) hears first.
- Maker: Eleabel OÜ (Tallinn, Estonia). Founders: Kerttu Raissar (creator of the Self Force Framework) and Daniel Raissar.

## How it differs
- vs an AI chat: a chat gives you six more things to think about and then waits. VURR closes the decision — it puts a date on it and checks whether you did it.
- vs notes: notes hold a decision but never ask about it. VURR asks.
- vs a decision journal: journals log and review; VURR sharpens, locks and executes, then logs what happened.

## Free tools
- Decision fatigue calculator: https://vurr.app/decision-fatigue-calculator
  Turns decision fatigue into a number from your own two inputs. Measures nothing and verifies nothing — the result is your own estimate reflected back.

## Writing
Founder-decision essays at https://vurr.app/blog — decision fatigue, analysis paralysis, why decisions stall, should-I-raise-my-prices as a worked decision, decision log templates, pre-mortems, reversible vs irreversible calls, 10-10-10, second-order thinking, decision matrices.

## Framework behind the product
VURR applies the Self Force Framework (https://sfframework.com) by Kerttu Raissar: three forces (Safety, Freedom, Power), three drivers (Peace, Happiness, Excitement), three ways of operating (Stability, Variation, Change) — 27 types. Your type is read silently from how you actually decide, never a quiz. Draws on Maslow (1943), McClelland (1961), Deci & Ryan (1985), Fredrickson (2004).

## Comparisons
- https://vurr.app/vs/chatgpt — structure, not recall
- https://vurr.app/vs/notion — when Notion is the better choice
- https://vurr.app/vs/decision-journal — log-and-review vs sharpen-and-execute

## Links
- Site: https://vurr.app
- How it works: https://vurr.app/how-it-works
- Price: https://vurr.app/pricing
- About: https://vurr.app/about
- Manifesto: https://vurr.app/manifesto
- Writing: https://vurr.app/blog
- Comparisons: https://vurr.app/vs
- The framework: https://vurr.app/self-force-framework
- Privacy: https://vurr.app/privacy
- Contact: info@vurr.app